Learning Outcomes

In this free course, you will learn how to:

• Identify the processes involved in formal strategic planning
• State the importance and primary output of strategic planning
• Explain the concept of robust strategy
• Outline the various breakdowns of customer analysis
• Recall the main components of a mission statement
• Define ‘market analysis’ as it applies in market segmentation
• Recall the various types of market segmentation
• List and explain the various types of marketing
• Identify the various types of assets with examples
• State the importance of informal search
• Summarise the procedures of the ‘PESTLE’ analysis