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      Introduction to R Programming and Consumers Wants in Marketing Analytics

      Introduction to R Programming and Consumers Wants in Marketing Analytics

      Enrolled4-5 Hours (Contains Video)
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      1. Introduction to R Programming and Consumers Wants in Marketing Analytics
      • Beginner Level

      Introduction to R Programming and Consumers Wants in Marketing Analytics

      Learn more about R programming techniques and the consumer wants approach in marketing from this free online course.

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      Introduction to R Programming and Consumers Wants in Marketing Analytics
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      Learning Outcomes

      Upon completion of this course, you should be able to:

      • Explain the concept of R programming in marketing analytics
      • Analyze the approach to functions and their syntaxes
      • Discuss the importance of the matrix and frame objects in marketing analytics
      • Explain the influence of needs, wants and demand
      • Discuss how to use the conjoint analysis to break options available into multiple attributes
      • Outline the features of the brand premium concept in conjoint analysis

      Knowledge & skills you will learn

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