Diploma in Building and Maintaining Customer Relationships

Master the art of building, maintaining and growing a customer base for your business with this free online course.

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Learning Outcomes

In this free course, you will learn how to:

Outline the four major drivers of the growth of CRM
List the reasons companies should adopt CRM
Identify the applications and benefits of ‘co-creation’
Recognize the impact of data in enhancing customer relationships
Summarize the various customer ‘co-option’ strategies
Discuss how the customer lifetime value calculation can determine the optimal branding strategy
Distinguish between CRM and SCRM
Describe the various cases of SCRM
Explain the types of analysis that can be performed in SCRM
Illustrate the importance of customer loyalty and branding in business

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Earn credentials that matter: Anyone can say they’re learning. A CPD-accredited Alison Diploma proves you followed through.
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Show you’re serious about growth: A Diploma signals initiative, commitment, and a willingness to keep learning; qualities employers actively look for.