Diploma in Applied Psychology - Consumer Behavior

Gain a stronger understanding of consumer behavior and learn how to influence consumers' decision-making processes.

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Learning Outcomes

In this free course, you will learn how to:

Describe the nature, scope and application of consumer behavior
Define consumer decision making
Describe the consumer decision making process and its implications for a marketer
Define and explain the meaning of Consumer Attitudes
Explain Attitude Formation and Attitude Change
Describe Attitude Change: The ELM Model,The Theory of Cognitive Dissonance, Theory
Describe Consumer Attitude and its implications for marketers
Describe the Models of Consumer Behavior
Define the meaning of consumer personality
Describe personality traits and personality types
Describe the meaning of self concept and self image
Describe consumer personality, self-concept and self-image and their implications for marketers

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